The demand to boost pipeline and bottom line outcomes can be overwhelming in the fast-paced world of sales and business. Although many believe that increasing budgets is the only way to improve performance, there are other ways to do so without going over budget. We’ll look at six strategies in this blog that will boost your revenue and funnel without going over budget. We’ll look at three clear levers to pull and three less clear ones. We’ll also discuss how LeadRouter, an AI-powered platform for inbound meetings and conversions, may assist you in accomplishing these goals.

3 Specific levers to pull in order to boost the pipeline

1. Get more leads

Although it might seem apparent, you’ll have more chances to close deals the more leads you produce. There are several approaches to producing leads, including:-

• Content Marketing – Produce and disseminate top-notch content that speaks to your intended audience. This will assist you in driving traffic to your website and producing leads from that traffic.
• Search Engine Optimization (SEO) – Improve the content and website to make it appear higher in search engine results pages (SERPs). This will assist you in expanding your consumer base and increasing the number of leads that come from organic search.
• PPC (pay-per-click) advertising – With PPC advertising, you may position your adverts at the top of search engine results pages for particular keywords. This is a fantastic method of obtaining leads from individuals who are already considering your offerings.
• Marketing on social media – Promote your goods and services and establish connections with prospective clients by using social media sites like LinkedIn and Twitter.
• Email Marketing – Gather potential clients’ email addresses and send them informative emails with special offers and information on a regular basis.

2. Sort out your leads

Leads are not all made equal. Certain leads have a higher likelihood of becoming clients than others. Because of this, it’s critical to qualify your leads before spending time or money on them. There are several methods for qualifying leads, including:-

• Lead Scoring – The technique of giving leads points based on their characteristics, interests, and behaviour is known as lead scoring. This makes it easier for you to determine which leads are most likely to be considering what you have to offer.
• Take the lead in nurturing – Until a lead is ready to make a purchase, lead nurturing is the act of educating and engaging them. Social media marketing, content marketing, and email marketing can all be used to achieve this.

3. Close more deals

Closing more deals is necessary once you have qualified leads. This is getting back to them right away, answering any concerns they may have, and making it simple for them to make a purchase from you. To close more deals, there are several strategies you can use, like:-

• Use a CRM programme – In order to stay on top of your sales process and swiftly follow up with prospects, a CRM system can assist you in tracking your leads and sales funnel.
• Make your sales presentation unique – Make your sales pitch unique to each lead’s demands and preferences.
• Make the situation seem urgent – Inform leads that there is a time limit on the offer or that there are only a certain amount of spaces available.
• Make purchasing simple – Make it simple for leads to buy your goods or services by providing them with a range of payment alternatives.

3 less obvious levers to pull in order to boost the pipeline

• Automating Scheduling – Automate scheduling by utilising LeadRouter and other similar solutions. This simplifies the process of scheduling meetings, freeing up your sales force to concentrate on closing deals rather than handling back office duties.
• Behavioural Perspectives-  Use behavioural insights to gain a deeper understanding of your prospects. Examine how they engage with your brand, then adjust your messaging accordingly. Conversion rates can be greatly increased with this tailored strategy.
• Customer Support – Motivate happy consumers to recommend your brand to others. They can recommend new clients, offer endorsements, and testify for your good or service, all of which build your reputation and sway prospective buyers.

The Function of LeadRouter in Expanding Your Pipeline

LeadRouter is essential for enhancing pipeline performance and financial outcomes:-

• Effective Management of Incoming Leads –  LeadRouter ensures that prospects are efficiently nurtured by streamlining the management of incoming leads.
• Automating Scheduling –  Prospects may easily schedule appointments or demos thanks to the platform’s simplified meeting scheduling functionality. The sales cycle may be accelerated by this effectiveness.
• Data-Based Understandings – LeadRouter offers insightful data on prospect behavior that may be used to customize your sales strategy and improve outcomes.

Wrap – Up

A bigger budget isn’t always required to improve your bottom line and expand your pipeline. You can achieve great results by utilising your data, enhancing lead quality, and coordinating your marketing and sales initiatives. Moreover, a competitive edge can be gained by implementing less visible levers like behavioural data, scheduling automation, and customer advocacy.

These tactics are enhanced by LeadRouter’s strengths in effective lead handling, scheduling automation, and data-driven insights. Through the utilisation of these strategies and the integration of LeadRouter into your process, you may attain remarkable outcomes without going over budget. It’s important to use your resources more prudently and efficiently rather than just spending more money.